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COMMUTING

BEHAVIOUR

CHANGE 

FOR EMPLOYEES

FULL RANGE 

INCENTIVES &  

RECOMMENDATIONS

Studies show that human decision making is multi-dimensional, multi-faceted and often irrational - e.g. responding more readily to loss than gain.

Rather than focusing on small extrinsic rewards, as many systems do, Right Track offers a full range of incentivisation mechanisms. 

Where some people may respond impulsively to small nudges and rewards - others make considered decisions based on e.g. finance or health - some may be more socially motivated or simply want to make the world a better place.

Right Track offers personalised incentives for all types of people.  

Reward-based behaviour change can often be transitory, with people returning to previous habits once they become immune to the reward fix. 

This is why extrinsic reward based schemes show promising results but fail to deliver sustained change.

Right Track tackles this by showing a weekly summary of the benefits that changing behaviour has created - reinforcing the idea that they're doing the right thing and benefiting in the process. 


Each employee is different and each of us responds differently to incentives and stimulation. That's why Right Track collects information about each employee's actual commute to work. 

This helps Right Track to benchmark commuting behaviours, and build a credible picture of the viable commuting alternatives (and personal benefits - financial, health & social) available to each employee. 

This also allows Right Track to provide each employee with credible personalised recommendations, stimulation and behavioural nudges.

Find out how Right Track can get your employees into a better commuting habit, how it works and the insights it provides (placeholder)

The My Commute Dashboard helps users to track their progress, provides essential decision making information and easy access to the travel tools.

For example, just knowing what the weather will be like at home and at work tomorrow, may encourage some additional active travel and money saving effort!

If the weather isn't great, a public transport journey might be a better alternative.

TRACK
PROGRESS

GET ON THE
RIGHT TRACK

To find out more about if Right Track is right for you, send us a message and we can arrange a call or meeting

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Right Track helps employees reduce their dependence on private car use, save money & improve health while helping employers manage the impact of the Workplace Parking Levy

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WHY RIGHT TRACK?

SUSTAINING CHANGED BEHAVIOURS

IT'S A PERSONAL ISSUE

Manage the WPL
 
Right Track helps organisations to support their employees in making a sustainable transition from travel to work by private car - to public and active transport.
More than Just Rewards
 
True behaviour change is about much more than just rewards. It's about relationships, facilities, viable alternatives and sustained benefits from change
The Complete Toolkit
 
Right Track is a full suite of behaviour change tools - from personalised benefits & behavioural nudges to  journey planning & workplace challenges

The key thing to realise about commuting to work - is that it's not just about transport. It's also about personal circumstances, relationships, commitments, personal security and workplace facilities. Right Track helps organisations and their people to make better transport choices a genuinely viable option.

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SET THE AGENDA & STIMULATE CHANGE

Like people, organisations are all different - with different motivations and operational objectives. 

Some may be driven by environmental concerns and others are simply trying to deal with reduced parking facilities. The key thing, is that the organisation needs to take its people on that journey. 

Right Track lets you drive the agenda with the ability to target stimulating content, challenges, leaderboards and rewards to specific groups of people and locations.

Challenges can be based on activities - e.g 'Cycle to Work Week', or on suggestions - e.g. 'How can we facilitate Walk to Work Groups'

You set the challenge and the reward. 

UNDERSTAND 
TRAVEL BARRIERS

Right Track starts by gathering information about the barriers that your people face, when thinking about leaving the car behind.

What are their options? What mobility barriers do they face? Are the restrictions at home or at work? What is the perception of public transport? What are the genuinely viable alternatives to the private car?

This insight helps organisations to understand the issues and where the opportunities for change lie.

Anything is possible when people work together - and human behaviours are inextricably linked to our relationships with each other. 

Social influence is one of the most powerful drivers of behaviour change in its own right. That's why Right Track facilitates peer-to-peer support and social interaction.

Using Right Track's Twitter type social model, people can seek advice, discuss ideas, share their inside knowledge and organise themselves for commuting & collective participation activities.



POWER TO THE PEOPLE

DATA INSIGHTS & CONTROL CENTRE

The Right Track Control Centre is your organisation specific admin system. The Control Centre provides insight into how all of your people are traveling to work so that you can decide how to stimulate change. Some of the Control Centre functions are described below. 

You can get down into the detail with all journeys, view them per business function, per employee group and by distance from the office.

This level of data insight helps organisations to understand how they can help their employees more effectively and to see the impact of positive behaviour change.

COMMUTING DATA INSIGHTS

CONTENT MANAGEMENT & DISTRIBUTION 

Right Track Control Centre is where you can edit and publish all types of multi-media content to specific groups of people. This is also where you set up and manage challenges, rewards and behavioural nudges. 

Right Track's Pulse Polls system operates in a very similar way to Twitter Polls. So it's very easy to gather opinions very quickly when you want to test ideas or just gather supporting evidence for a new initiatve. 

ANONYMOUS OPINION POLLS

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